The Evolution of Excellence is Ian's signature keynote.  

It details a comprehensive and scientifically robust framework to harness human potential and optimise performance in our modern world. 

By delving into human evolution, Ian examines our 'evolutionary mismatch' to shed light on why we find it so difficult to use our innate biological strengths in a complex and stressful modern world.

"Our stress response worked for our ancestors, but has poor adaptive function in the modern world."
Kelly McGonigal, 2015

Rooted in the latest scientific research and three decades of experience in high stress, demanding environments, Ian provides a fascinating and empowering 4 point strategy and toolbox to overcome this 'mismatch', allowing us to thrive under pressure and harness our best and most sustainable innate performance.

But this isn’t just about theory - these are simple, effective and immediately actionable tools that anyone can use to build resilience, sharpen focus, and adapt with confidence to whatever challenges lie ahead. 

And best of all, its applicable to everyone, because science agrees, that these tools leverage the things that make us human.